National: Amazon Launches in Australia

US retail giant Amazon has finally launched its Australian operations, threatening local retailers with tougher competition.

Amazon’s Australian marketplace now offers items from 23 categories including electronics, toys, clothing, accessories, beauty and household goods.

“Focusing on customers and the long-term are key principles in Amazon’s approach to retailing,” Amazon Australia country manager Rocco Braeuniger said in a statement.

“By concentrating on providing a great shopping experience and by constantly innovating on behalf of customers, we hope to earn the trust and the custom of Australian shoppers in the years to come.”

In the lead-up to Christmas holiday season, Amazon is also offering free shipping for orders over $49 and one-day delivery for select cities. The goods will be sent from the company’s fulfillment centre at Dandenong South, Melbourne.

“Over time, we will create thousands of new jobs and invest hundreds of millions of dollars in Australia,” said Braeuniger.

“The result will be an ever-improving customer experience driven by the regular introduction of new products and services that we hope customers will love.”