Technology: Amazon Promotes Own Brands on Competitors’ Listings

Amazon appears to be testing a new feature to promote its own products under the listings of competing brands.

CNBC reported that users could find the link “Similar item from Our Brands” under search results for a variety of products, which connects to the product page of Amazon’s private brands. For example, users looking to buy body wash from Dove could find under the listing a link directing them to a product page of P.O.V., an Amazon-owned personal care brand. Similarly, the link underneath the listings for Bounty paper towels connects to Amazon’s household brand Presto.

Vendors voiced out their complaints on Amazon’s seller forum, raising questions over the fairness of competition on the platform.

“If you’ve got Amazon brands competing against you, it’s just become that much more difficult to be competitive in the marketplace,” said Jeff Cohen, chief marketing officer at Seller Labs, an agency that helps sellers advertise their business on the online marketplace.

Amazon has not announced any new features on the platform, nor has the company responded to media enquiries on the matter.

A report by TJI Research released last week expected Amazon’s private labels to contribute $7.5 billion in sales this year. “Private label is one of the highly under-appreciated trends within Amazon, in our view, which over time should give the company a strong ‘unfair’ competitive advantage,” the report said.

National: Amazon Launches in Australia

US retail giant Amazon has finally launched its Australian operations, threatening local retailers with tougher competition.

Amazon’s Australian marketplace now offers items from 23 categories including electronics, toys, clothing, accessories, beauty and household goods.

“Focusing on customers and the long-term are key principles in Amazon’s approach to retailing,” Amazon Australia country manager Rocco Braeuniger said in a statement.

“By concentrating on providing a great shopping experience and by constantly innovating on behalf of customers, we hope to earn the trust and the custom of Australian shoppers in the years to come.”

In the lead-up to Christmas holiday season, Amazon is also offering free shipping for orders over $49 and one-day delivery for select cities. The goods will be sent from the company’s fulfillment centre at Dandenong South, Melbourne.

“Over time, we will create thousands of new jobs and invest hundreds of millions of dollars in Australia,” said Braeuniger.

“The result will be an ever-improving customer experience driven by the regular introduction of new products and services that we hope customers will love.”